Digital Marketing
Job Description
We are seeking a skilled and enthusiastic Digital Marketing Specialist to join our team. The ideal candidate will have a deep understanding of digital marketing strategies and tools, and a proven track record of driving online growth and engagement. This role involves planning, implementing, and monitoring digital marketing campaigns across various channels to achieve our marketing goals.
Responsibilities
- Develop and execute digital marketing strategies to increase online visibility, brand awareness, and lead generation.
- Manage and optimize digital advertising campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
- Create and curate engaging content for social media, email marketing, blogs, and other digital platforms.
- Analyze website traffic and user behavior using tools like Google Analytics to identify trends and insights for improvement.
- Conduct SEO audits and implement on-page and off-page SEO strategies to improve organic search rankings.
- Monitor and report on the performance of digital marketing campaigns, providing actionable insights and recommendations.
- Collaborate with the design team to create visually appealing and effective marketing materials.
- Stay up-to-date with the latest trends and best practices in digital marketing and incorporate them into strategies.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3+ years of experience in digital marketing.
- Proven experience with SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation platforms.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team in a fast-paced environment.
- Certification in Google Ads, Google Analytics, or similar is a plus.
- Please submit your resume, a cover letter, and a link to your portfolio . We look forward to seeing your creative work!