META Expert
Job Description
We are seeking a skilled and experienced META Expert to join our digital marketing team. The ideal candidate will have a deep understanding of Facebook and Instagram marketing strategies, with a proven track record of managing and optimizing campaigns. This role involves developing and executing effective social media marketing plans to drive engagement, conversions, and brand awareness.
Responsibilities
- Develop, implement, and manage effective Facebook and Instagram marketing strategies.
- Create and manage ad campaigns, including planning, execution, and optimization.
- Monitor campaign performance and analyze data to identify trends and insights.
- Optimize ad spend and performance based on data-driven insights.
- Collaborate with the content and design teams to create engaging ad creatives and copy.
- Conduct audience research and segmentation to ensure targeted and effective campaigns.
- Stay up-to-date with the latest trends, tools, and best practices in Facebook and Instagram advertising.
- Generate and present reports on campaign performance, providing actionable insights and recommendations.
- Test and iterate on various ad formats, targeting options, and strategies to achieve the best results.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3+ years of experience in Facebook and Instagram advertising.
- Proven experience with Facebook Ads Manager and other relevant tools.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent understanding of social media metrics and KPIs.
- Creative thinking and problem-solving abilities.
- Strong written and verbal communication skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Certification in Facebook Blueprint or similar is a plus.
- Please submit your resume, a cover letter, and a link to your portfolio . We look forward to seeing your creative work!